Humanism
For Sale

0.00 INTRODUCTION: The Problem of School Books

0.01 Humanism in Crisis
0.02 Regionalisms
0.03 Some Perils of Generalization
0.04 Moralizing Pedagogy
0.05 Seen and Not Heard
0.06 Voices Nonetheless
0.07 The Case of Francesco Negro
0.08 Graphics Too
0.09 Economics
0.10 Cultural Appropriations
0.11 Past and Future Histories

1.00 CHAPTER ONE: From School Author to School Book: Terence in Manuscript and Print

1.01 Why Terence?
1.02 Terence in Mind
1.03 School Authors
1.04 Printing and the Canon
1.05 Terence in Manuscript
1.06 The Folio Terence
1.07 Illustrating Terence
1.08 Less Than Folio
1.09 Octavo and Smaller Formats
1.10 Giovanni Griffio & Co.
1.11 Can You Sell Philology?
1.12 Lazzaro Soardi's Mixed Messages
1.13 More and More Advertising
1.14 Teachers' Editions, Mid-Century and Beyond
1.15 Design in Decline
1.16 Vocabulary Drills and General Rules
1.17 Giovanni Fabrini and Self-Study
1.18 More Controversy
1.19 Literary Joke or Careerism?
1.20 Epilogue: On the Market

2.00 CHAPTER TWO: Getting Started: Learning to Latinize

2.01 Learning Reading / Learning Latin
2.02 The Donat and the Cato
2.03 Pseudo-Donatus
2.04 Printing the Donat
2.05 Red and Black
2.06 Beyond the Donat
2.07 Guarino Guarini of Verona
2.08 Improving Guarino
2.09 A Best Seller: Niccolò Perotti
2.10 Advertising an Old Standby
2.11 Humanist Critiques of the Donat
2.12 Replacing the Donat
2.13 Radical Grammarians
2.14 Catonis Disticha
2.15 Printing the Cato
2.16 Packaging Morals
2.17 Desiderius Erasmus, Ad Man
2.18 Erasmus Picking Fights
2.19 Kaspar Schoppe, Master Anthologizer
2.20 How and Why to Drill
2.21 Modern Teachers

3.00 CHAPTER THREE: Antonio Mancinelli and the Humanist Classroom

3.01 A Teacher in Print
3.02 Advertising Oneself
3.03 Printer's Errors
3.04 Teaching With Print
3.05 Urban Schools, Urban Patrons
3.06 Elementary Schoolbooks
3.07 Off to Rome
3.08 Scholarly Work
3.09 More Basic Schoolbooks
3.10 In the Capital of Printing
3.11 Presenting Cicero, Fixing Lorenzo Valla
3.12 Impressing the Printers
3.13 Midlife
3.14 Late Works
3.15 Collecting Himself
3.16 Packaging Celebrity
3.17 A Slippery Heritage
3.18 Grammatical Publishing at the Turn of the Century

4.00 CHAPTER FOUR: Crossing Borders: Northern Textbooks on the Italian Market

4.01 Transitions / Translations
4.02 Publishing Celebrity
4.03 Despauterian Grammar
4.04 Ciceronianisms
4.05 De Spauter and the Reform of Pedagogy
4.06 Re-Formatting the Reformer
4.07 Josse Bade, Editor and Printer
4.08 Advertising Grammar Books
4.09 Jean Pellisson, Company Man
4.10 Marketing a New De Spauter
4.11 Late-Century Readings
4.12 Textbook Packages
4.13 Packaging Pedagogy Too
4.14 Geographical Fiction and Fact
4.15 Itineraries
4.16 Toponomy
4.17 Imported Geographies, Italian Packages
4.18 Geography in Italian Classrooms
4.19 Imports from the Empire of Latin

5.00 CHAPTER FIVE: Universal and Instrumental: the Jesuit Grammar of Manuel Alvares

5.01 Syntax Sells, Somewhat
5.02 The Jesuit Market
5.03 An Evolving Textbook
5.04 Demands of the Market
5.05 The Rhetoric of the Preface
5.06 Addressing the Teachers
5.07 Resistance is Futile
5.08 In the Classroom
5.09 Typography for the Classroom
5.10 A View from Outside
5.11 Adversus Emmanuelis Alvari
5.12 Reviewing and Defending a Textbook
5.13 Conservative Alternatives
5.14 Conservative Typography
5.15 A Radical Reformer
5.16 Progressive Alternatives
5.17 A Long Afterlife

6.00 CHAPTER SIX: Vernacular Literacy, Commercial Education, and How To Do Stuff

6.01 Class and Gender, In School and Out
6.02 Alternative Educations
6.03 Commercial Skills
6.04 Better Arithmetic Books
6.05 Math for the Future
6.06 Bookkeeping Textbooks
6.07 Who's Learning Math?
6.08 Writing Manuals
6.09 Advertising a Fine Hand
6.10 Down-Market Handwriting Books
6.11 Vernacular Literacy
6.12 Catechism and Condescension
6.13 Whither How-To?
6.14 Ricettari
6.15 Books to Formula
6.16 Teaching Music Theory and Practice
6.17 Poor Churchfolk
6.18 Humanist Music Education
6.19 Professionals or Amateurs?
6.20 Conclusion: Into the Future

7.00 CHAPTER SEVEN: Emblems in the Classroom

7.01 Marketing and Moralizing
7.02 Authors and Audiences
7.03 Emblem as Machine
7.04 Visualizing the Text
7.05 Emblem Books
7.06 Reading Emblems Every Day
7.07 Title Page Emblems
7.08 Trademarks Good or Bad?
7.09 Classroom Title Pages
7.10 Breaking the Rules
7.11 Emblem Books in the Classroom
7.12 Primers of Virtue
7.13 Jesuit Emblems
7.14 Chubby Children and the Blessed Virgin
7.15 Italians Out of Step
7.16 Conclusion: Schools of Emblematic Thought

8.00 CONCLUSIONS: Selling Books and Selling Ideas

8.01 A Market for Humanism
8.02 The Rhetoric of Print
8.03 Real and Rhetorical Innovations
8.04 Profits

General Comments

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